Marketing has always been about persuading your target audience to purchase your product or service. It has almost always concentrated on driving your point across, without worrying much about how useful the communication actually is. With digital marketing, things are quite different. Digital marketing employs social networking sites such as Twitter, Facebook, LinkedIn and Tumblr.
The keyword here is social, which means that in order to communicate with a certain target demographic, one needs to be social. On Twitter too, one needs to be social and give more to customers than expecting them to be faithful to you. This basic slogan will help companies to be successful when they use Twitter or any other social network to market digitally. Let us now take a closer look at why it is important to give more and expect less in twitter marketing.
Marketing on Twitter is Fundamentally Different
Twitter is a microbroadcasting network that allows one to send messages that are less than 140 characters. The short length helps Twitter users to stick to the point and include a link that provides more information. With that in mind, twitter is basically rooted in giving information to followers. However, with time, Twitter has become the single most powerful tool in the world of digital marketing. The immediacy, transparency and clarity of communication have helped companies and businesses to market their ideas and thoughts effectively to a large group of followers without spending any more.
It must then be assumed that twitter is the right place to send persuasive messages that are short, with a link to the product that is being marketed. Unfortunately, there isn’t a bigger blunder than to try and sell a product on Twitter directly and coldly. That would automatically reduce a company’s image in the eyes of its customers and that would be the end of Twitter marketing for that company.
Giving is Extremely Important on Twitter
Any Twitter user will know that the more they help people online, the more number of people would follow them. By giving more information and sharing ideas thoughts and opinions, a Twitter user creates an identity. Twitter is unique in its character as its most prolific users are those who share and give. By giving a lot more than what is required, Twitter users create identities that remind one of benevolence, kindness, generosity and selflessness. Of course, these are not the qualities that businesses are usually known for but by being so, a company can ensure that goodwill spreads not only through word but also electronically. Even if a particular customer or client may not purchase your product or service, it is important to give something.
What Can One Give On Twitter?
Give Knowledge and Information
Whatever your company does or offers, you can share knowledge that is related to your field. For instance, if a company provides SEO services, it can write effective blog posts and share that content on Twitter for everyone to read. By giving crucial information and knowledge for everyone who follows you on Twitter for free, you increase goodwill. A company must aim at becoming a ‘go-to-source’ so that when in doubt, people go to that company’s blog for information or download its eBooks and white papers.
Give Discounts
Companies and businesses can give discounts. Existing customers can be communicated through Twitter and one can announce that they are lucky winners of a discount. By doing this publicly, you are letting your customers know that you believe in generosity and that too without expecting anything in return. Once a person purchases something on discount, they usually come back for more, even if they have to pay full price.
Give Gifts and Announce Lottery Prizes
Twitter can be a great place to run and announce lotteries. The lottery prize can be a free subscription, an hour’s worth of work or just about anything that you offer. It does not have to be big and expensive. It just has to be a little gesture to show that you are generous enough to give without expecting. There isn’t a better way to get people to try your product or service than by offering something little for free as a mere gift.
Give Love and Gratitude
Companies and businesses must regularly give love and gratitude to their customers. Twitter can be an amazing place to do that, as prospective clients and customers can easily be contacted publicly. Likewise, previous customers can be thanked by retweeting something that they offer, recommending them to someone else publicly or just wishing them well.
Companies and businesses must regularly give love and gratitude to their customers. Twitter can be an amazing place to do that, as prospective clients and customers can easily be contacted publicly. Likewise, previous customers can be thanked by retweeting something that they offer, recommending them to someone else publicly or just wishing them well.
Companies tend to forget that they can also give humor. By offering occasional satirical remarks and tongue-in-cheek comments, companies and businesses can reveal their human side. That can result in a very powerful bonding between consumers and businesses.
By being a company or business that is giving and generous, you stand to gain a lot of goodwill, respect and even loyalty. Twitter is the best place to do that because every act of kindness is displayed in public Twitter streams, leading to goodwill towards your business.
