In my last post about keyword psychology, I used the word “your zombie prospectâ€, with tongue in the cheek. But, why do I think your and mine prospects are zombies? Am I a zombie too? Are you one too? , let’s do a quick test:
Can you remember which car was parked beside you in the parking lot today? Who was standing outside the door when you entered the office? Heck, can you even remember the color of the shirt the guy sitting right next to you?
Zombie! Zombie! Zombie!
If you are like 95% people on the planet, then you cannot recall any of the above. We dwell most of our lives in the zombie state of unawareness.
This preserves out mind to focus only on the things that interests us at the cost of ignoring everything else. For example, if you are looking to buy specific model of a car, you suddenly start seeing more of those cars on the streets. If you want to buy an apartment, you suddenly start seeing “For Sale” signs everywhere.
Those cards and signs have forever been there. You have just started to see them now.
Why am I telling this to you?
If you craft your marketing message, or build your website, that assumes that attentive, alert, intelligent people are going understand whatever you are trying to communicate and make a buying decision – It won’t happen!
In order to sell, you must first wake the zombie up! Keep reading to learn the art of getting attention.
– Mukul Gupta
