When Webmasters and Bloggers are still struggling with Google Panda Update, the new algorithm in the name of “Google Penguin Update” has come up as yet another threat to a considerable number of websites. Google has rolled out this update in order to decrease the ranking of all such sites that are violating the existing quality guidelines. The Penguin Update is focused to penalize those who are using tricky webspam tactics for over optimization. In post Penguin Update period the Penguin update can not only decrease the traffic of the websites but it also has a big tendency to damage the SERP ranking. Penguin Update has been launched as an effort to promote quality content and reduce webspam.
Google’s Penguin Update is an improved version of Panda Update which was released on the 24th of April 2012. It aims at demolishing all those websites that are over-optimized with webspam techniques. Many sites have been seen to use wrong tactics and a shortcut to bring traffic and rank higher than expectations; these tactics are of no use to the users and Google’s new algorithm is targeted to penalize such sites. Therefore, while Google Panda will fight against low quality pages the Penguin will focus on spam content.
You can be safe and stay away from being hit by Penguin update if your website is not using any spammed, old-fashioned strategies. It is mainly going to affect those websites which are loaded with low quality contents and abuses the guidelines of inbound linking.
If you are wondering whether your website can be hit by Penguin or not, it’s easy to find it out. Simply search with common keywords in Google to check whether it is getting the same rank that it used to get previously. Check the website statistics to find out whether there is a major traffic drop compared to the previous stats. If it is yes, you are likely to be hit by Penguin Update and if there is no change, then you are safe.
To Avoid being Hit by Panda do the Following:
Link Building Tips for Surviving the Penguin Update:
Do not worry! Google Penguin update is not going to affect those websites which are using pure SEO and high quality contents. This new algorithm is surely meant to give the users a better way of searching and better search results. It will also give a boost to high quality blogs or websites by ranking them high in Search Engine Results.
If your site is already a victim of this update and has lost ranking an traffic we can bring it back by our purely white –hat technique of Link Building. Before the situation gets more worse contact us today and allow us to help you to regain your lost position. Mail us at info@indusnet.co.uk
