Building upon existing objective-based campaigns, Twitter launched a dedicated service that lets advertisers cost-efficiently track website conversions throughout the marketing campaign. Advertisers can further take advantage of predictive shopping and bidding expertise of TellApart besides leveraging Twitter’s Audience Platform. The company also rebranded its Website Clicks Offering as Website Visits. Let us hope repackaging attempts are more than a face-saver for the sinking ship. #social
