Marketing Master Class with Prof. David Aaker and Dr. Erich Joachimsthaler
ABOUT THE WORKSHOP
Strategies for Winning in New Digital World
In today’s increasingly competitive world, where new product adoption, sharpened and effective messaging, developed marketing strategy, effective brand behavior sciences give a major edge. Consistent, strategic branding leads to strong brand equity, which ensures added value, brought to your company’s products or services. It requires an advanced understanding of the consumers to predict their action in the marketplace. The workshop provides a hands-on curriculum grounded in creating digital advantages, building competitive strengths, tapping into why some branding strategies catch on while others fail. What makes online content viral? And why do some products, ideas, and behaviors get more word of mouth than others?
WHO SHOULD ATTEND
The workshop is designed for executives with at least 10 years of experience in leading functional teams in such areas as
The Bhawanipur Education Society College, Kolkata
2 November, 2019
The Rai, Amsterdam, The Netherlands
4- 6 June, 2018
Galaxy, The Park, Kolkata
12 May, 2018
The Eros Hotel, New Delhi
27 April, 2018
