Content Marketing World had organized yet another fantastic Twitter chat session between 9:30 PM – 10:30 PM (IST). As the discussion progressed, we came to learn a number of insightful strategies, trends and digital technologies around the content marketing and PR domain. It gave us thoughts to help to take businesses to the next level, and a right exercise of each of the tips can bring wonders to a business.
Let’s us quickly go through this interesting discussion.
A1: Typically, content marketing is a byproduct of PR. You have X story to promote which is backed up by the content you produce surrounding it. #CMWorld
— Jered Martin (@JmoMonk) March 27, 2018
Q2: Has earned media become less effective? Where can content marketing fill the gap? #CMWorld pic.twitter.com/OQCZsPtkxT
— Content Marketing Institute (@CMIContent) March 27, 2018
A2: The competition is so stiff for earned media – more PR people, fewer reporters. Content marketing can help fill the gap because it allows you to promote your content on social media, and on your website and blog. #CMWorld
— Michelle Garrett (@PRisUs) March 27, 2018
VIDEO! Create a 90 day calendar that has set dates on when you will post videos on Linkedin and go LIVE on periscope/ facebook. Send calendar invites to your customers 30 days in advance. See magic when your customers engage with you LIVE more often. #CMWorld
— paritoshsharma (@paritoshsharma) March 27, 2018
Q4: What are some ways to generate earned media? #CMWorld pic.twitter.com/bdfwFymGMW
— Content Marketing Institute (@CMIContent) March 27, 2018
A4: To generate earned media,
Identify problems of your target group, provide crisp advice/tools/knowledge to solve the problem or excel in a key process. #CMWorld #DigitalSuccess #DigitalMarketing @indusnettech @techshu https://t.co/tWiNf6iWwp
— Abhishek Rungta (@abhishekrungta) March 27, 2018
Great content is becoming a story in its own right – make sure you are alligned between your PR and Content teams, and each knows what the other is doing – you can then spark off each other for ideas that have the potential to work in both fields #CMWorld
— CJ Middleton (@Middyman) March 27, 2018
The value is NOT in sponsored content, but in the 'genuine influence' of the individual/ media. The greatest skill is 'narrative design'. If your business narrative has inspiration, honesty, meaning, customer + #digitalsuccess, it will win. @indusnettech does it well. #CMWorld
— paritoshsharma (@paritoshsharma) March 27, 2018
A7: It is probably packaged differently across companies, but often blogs on corporate websites house some good materials. Guest authors and topics can be more broad. #CMWorld
— Andrea VassalloMeyer (@andreamv) March 27, 2018
And we also shared a real-life hack
Fellow #contentmarketing peeps, what system or dashboard do you use to aggregate all of your content so you can easily share stats and metrics with execs? #cmworld #intelcontent
— Jan P (@JanWriter) March 27, 2018
If you are on shoestring budget, you can also use https://t.co/BMYrqzYw2N irrespective of the content and channels. Can easily track access with detailed stats for each asset. https://t.co/aK7QuESjNj
— Abhishek Rungta (@abhishekrungta) March 27, 2018
It is one of the largest gatherings of content marketing professionals from around the world, we got an opportunity to learn & network with the best & brightest minds in the content marketing industry.
We look forward to having such more power-packed session in the future.
