We just organised an interesting & thoughtful Twitter Chat session today between 3PM- 4PM (IST). In this virtual panel discussion, we aimed to help our audience understand CIO’s perspective on #DigitalSuccess for 2018. This intuitive discussion was led by the country’s top CIOs and they shared their valuable insights on three major parameters like challenges, expectations, and solutions to achieve #DigitalSuccess in 2018.
Let’s take a visual tour of this amazing session:
Q1: What are the digital goals for your company in 2018-19?
connect our employees more seamlessly and understand our customers better leveraging technology
— Darshan Appayanna (@darshan_dash) March 16, 2018
To this Abhishek Rungta, CEO, Indus Net Technologies added “Connecting seamlessly with all stakeholders using the connected ecosystem is key to #DigitalSuccess. Well said :)”
#DigitalSuccess creating a two way dialogue with our consumers is an imperative for great customer service, digital mediums are a great enabler of thy.
— Akash Tyagi (@AkashTyagi17) March 16, 2018
Digitization of system controls in critical processes such as AP, AR, WMS , Internal , external stake holders , Automation of certain production tasks , driving division making with Analytics and use of cloud for critical loads are certain important goals for this next year.
— Abhay Karhade (@abhaykarhade) March 16, 2018
We have gone ahead on the innovation platform developments , using business groups as well as collaboration very effectively
— Abhay Karhade (@abhaykarhade) March 16, 2018
Q2: At what point will you consider your efforts towards digital initiatives to be successful? What does #DigitalSuccess look like for you?
#DigitalSuccess I believe there has to be continuous milestones for measuring success in digital. It’s a journey and establishing a pragmatic roadmap of digital implementation is necessary. Though it varies across industries but KRAs could be Number of Influencers across social
— Akash Tyagi (@AkashTyagi17) March 16, 2018
He continued, “Followers, ability to create consumer segments from data, customer adoption of any digital initiative like a new app downloads/MAUs etc.”
A question was put forward by Abhishek Rungta:
We are relatively new to the digital world and must confess with constrained resources, our focus is indeed growth. Though at the back of my mind I do know that at at some stage soon, we need to work on a long term strategy, keeping our vision and brand at the centre.
— Sanjay chakrabarti (@Sanjaychakrabar) March 16, 2018
Akash Tyagi replied to this saying: “#DigitalSuccess aside to growth, right impact across all customer touchpoints in creating a sticky experience propels loyalty and retention.”
I also think digital is a very abused word. We have been doing this all our lives. what has changed is the pace at which you need to engage with people, how you engage and the technologies that enable this
— Darshan Appayanna (@darshan_dash) March 16, 2018
For me, #DigitalSuccess begins with quicker launch of campaigns, more measurability and fast updates based on results.
— Arun Agrawal (@ebizindia) March 16, 2018
Yes, it would be essential to celebrate smaller wins so as to build confidence in organizations on the Digitization initiatives
— Abhay Karhade (@abhaykarhade) March 16, 2018
He went on to add “It’s very long way ..We all just started ..Many new techniques ..Technologies are disrupting market and one has to keep close eye on its impact…”
Q3: What are CIO’s key challenges to achieve #DigitalSuccess for their organizations?
#DigitalSuccess as many say Data is the new fuel, getting all that data under one view is of utmost importance, analysis could feed into multiple functions however as an Organization we must gather all possible consumer data under a singular view. That’s quite challenging
— Akash Tyagi (@AkashTyagi17) March 16, 2018
Managing experiences is definitely key to success and also a challenge, specially with multiple devices, operating system, browsers and internet speed.
— Abhishek Rungta (@abhishekrungta) March 16, 2018
#digitalsuccess in legacy companies, organizational change has been a big hurdle. The reason as i mentioned earlier, is the way people interact, needing instant access to information, self help, etc
— Darshan Appayanna (@darshan_dash) March 16, 2018
#digitalsuccess "Culture" is the biggest hurdle you need to overcome. You can have the best technology, best customer engagement means, best data collection tools. but if the person who is interacting is not "culturally savvy" with the digital age, you have a problem
— Darshan Appayanna (@darshan_dash) March 16, 2018
Q4: What can CIO’s do to make their #Digital initiatives more successful?
CIOs , CEOs and CMOs need to put Fullest efforts in this Transformation journey. Support from Board, CEOs and other TOP management would be very critical aspect.
Fear of loosing ..Should be eliminated to encourage Digitization culture …— Abhay Karhade (@abhaykarhade) March 16, 2018
Q5: Are you finding practical and measurable results from emerging technologies like AI/ML?
#DigitalSuccess these are very early days but there is a huge scope for AI and ML based technologies. Being a leader in Media industry these are some immediate technologies adoption on our roadmap, since our job to provide personalised content to our consumers across all screens
— Akash Tyagi (@AkashTyagi17) March 16, 2018
New Technologies are in early adoption stages ..But we can expect great amount of outcome as far as as stated earlier ..System controls , smoothen information flow , visibility across the operation , logistic chain ..Would be visible in time to come …
— Abhay Karhade (@abhaykarhade) March 16, 2018
Q6: How does #DigitalSuccess responsibility distribute between CIO, CMO, and CDO?
Two distinct responsibilities. CMO is business, CIO is enabler. when the CIO is not proactive in understanding business and talking to CMO, CMD, etc on how sales, revenue, operations can improve, the CMO becomes the driver!
— Darshan Appayanna (@darshan_dash) March 16, 2018
#DigitalSuccess it’s important for a single person or team to drive an overall vision and digital roadmap for the Organization (typically a Chief Digital Officer) and work with CIO, CMO and CSO, to chalk out relevant objectives for each function and include them in the roadmap
— Akash Tyagi (@AkashTyagi17) March 16, 2018
ensure you have a open collaborative culture in the team. have an outside-in view, keep the solution simple, make the process agile as the story will change as you move forward, flexibility in design, architecture and process & Omni presence are key to #DigitalSuccess
— Darshan Appayanna (@darshan_dash) March 16, 2018
Q7: How do you bring all departments/functions and roles together to achieve #DigitalSuccess?
#DigitalSuccess it’s important for a single person or team to drive an overall vision and digital roadmap for the Organization (typically a Chief Digital Officer) and work with CIO, CMO and CSO, to chalk out relevant objectives for each function and include them in the roadmap
— Akash Tyagi (@AkashTyagi17) March 16, 2018
ensure you have a open collaborative culture in the team. have an outside-in view, keep the solution simple, make the process agile as the story will change as you move forward, flexibility in design, architecture and process & Omni presence are key to #DigitalSuccess
— Darshan Appayanna (@darshan_dash) March 16, 2018
Digital success is organizations level ..It is not just IT projects ..In fact , these are business development , sustainable as well as excellence projects driven at very highest level…CIOs are expected to felicitate these projects , lead the change and collaborate with all
— Abhay Karhade (@abhaykarhade) March 16, 2018
We thank all the participants for making this chat session a super success.
Indus Net Technologies stands for #DigitalSuccess & we create meaningful engagement for our clients.
